Messy girls, lace, pointy boots, giant bags, oxblood and a whole lot of beautiful chaos.
London Fashion Week has always been the fashion week where things get a little weird.
While Paris can be polished and Milan can be glamorous, London is where designers seem happiest mixing completely unrelated things together: romantic dresses with sporty jackets, vintage clothes with futuristic accessories, school-uniform references with nightclub dressing and beautiful tailoring with something that looks like it has been found in a charity shop.
And London Fashion Week Spring/Summer 2027 was no different.
This season saw the return of some major British fashion names, including Alexander McQueen, while Christopher Kane made his debut at Mulberry. Burberry worked with legendary British textile designer Celia Birtwell, Simone Rocha turned the Old Bailey into a dramatic fashion set, and a new generation of London designers continued pushing the slightly strange, highly creative aesthetic that makes the city so good at fashion.
The overall mood? Less clean girl, more messy girl. Less minimalism, more personality. Less “does this match?” and more “I like it, so I’m wearing it.”
Here are 20 of the biggest London Fashion Week SS27 trends to know about.
1. Messy Girl Is Officially Here
Forget perfectly slick hair, beige tailoring and the “I woke up like this” version of minimalism. Messy girl style is about clashing things together, looking slightly undone and making your outfit feel personal rather than perfectly curated.
Think leather jackets, sheer layers, skinny trousers, smudgy makeup, mismatched textures and the general feeling that you might have got dressed while listening to an aggressively loud playlist at midnight. Vogue had already identified “messy girl summer” as one of the major SS27 directions, and London really ran with it.
Try it: Add one deliberately “wrong” piece to an otherwise normal outfit.
Oscar Ouyang
2. Lace, Lace and More Lace
Lace is having a major moment. It appeared across the London shows in everything from romantic dresses and sheer tops to skirts, sleeves and lingerie-inspired layers.
The trick for 2027 is not necessarily wearing a super-feminine lace dress — it’s mixing lace with something unexpected. Try lace with denim, leather, chunky shoes or an oversized bomber jacket.
3. Underwear Is Now Outerwear
The bra is officially leaving the underwear drawer.
Designers including Erdem, Simone Rocha and KNWLS used visible bras, slips and lingerie-inspired pieces as part of the actual outfit.
You don’t need to go full runway, either: a lace bra underneath a sheer shirt or a camisole over a T-shirt gives you the idea without requiring quite so much bravery.
Hoda Davaine ss27
4. Oxblood Is Coming for Chocolate Brown
We’ve had chocolate brown. We’ve had butter yellow. Now fashion wants something darker.
Oxblood, burgundy and deep wine red appeared across the London shows, giving outfits that slightly gothic, expensive-looking quality that is particularly good with black, cream, grey and denim. Glamour picked oxblood out as one of the key colours of the season.
Charm Bar styling idea: Oxblood bag + silver charms = instant upgrade.
5. Pointy Boots Are Back
For years we’ve been living in chunky trainers, giant platforms and square-toed shoes.
Now the fashion foot is getting longer, sharper and pointier.
Pointed boots and shoes bring a slightly 90s feel to an outfit and work particularly well with skinny trousers, long skirts and oversized jackets.
6. Scrunched-Up Shoes
Not all the shoes this season are sleek and pointy. Some look like they’ve been scrunched up like a piece of paper.
Ruched and gathered shoes appeared at several shows, creating footwear that looks soft, slightly strange and almost like fabric rather than a traditional shoe. ELLE highlighted ruched footwear as one of the season’s notable shoe trends.
7. The Track Jacket Gets Fancy
The humble track jacket is going somewhere it probably never expected to go: fashion week.
Designers are pairing sporty windbreakers and track jackets with skirts, sequins, dresses and other pieces that definitely aren’t going to the gym. Burberry and Ahluwalia both played with this sporty-meets-dressed-up idea.
The rule: If it looks like you could wear it to PE, try wearing it with something completely inappropriate for PE.
Simone Rocha SS27
8. Giant Personality Bags
Tiny handbags aren’t completely dead, but London is definitely making a case for bags with personalities.
Think fringe, feathers, embroidery, colour, unusual shapes and bags that are almost more like objects or artworks than somewhere to put your phone.
This is one of the easiest trends to steal because you don’t need to change your entire wardrobe. One slightly bonkers bag can do all the work.
Christopher Kane for Mulberry
9. The Drop Waist
The waistline is moving down.
Drop-waist dresses and skirts appeared in romantic and ballet-inspired looks, particularly at Simone Rocha, where the silhouette helped create that slightly elongated, old-fashioned shape.
It has a slightly 1920s-meets-ballet feel — especially when combined with lace, ribbons and flat shoes.
Mithridate SS27
10. Corsets Are Not Going Anywhere
The corset continues its slow takeover.
But rather than wearing one as a traditional historical costume piece, designers are putting corset shapes into dresses, tops and jackets and combining them with oversized or sporty pieces. Glamour also picked out corsetry as one of London’s continuing SS27 themes.
The modern version: corset + oversized trousers + trainers.
Mithridate SS27
11. Maximalist Tights and Stockings
Your tights are no longer simply something you wear because your legs are cold.
London designers embraced patterned, embellished, lace and highly visible hosiery, turning tights into one of the main parts of the outfit. Glamour highlighted maximalist hosiery as one of the season’s key trends.
Stars, lace, patterns, bows, colour — basically anything goes.
12. Fringe Is Everywhere
Fringe has officially moved beyond festival season.
It appeared on bags, dresses, jackets and knitwear, creating movement whenever the wearer walks. It was one of the trends picked out by both London Fashion Week coverage and Glamour’s SS27 trend report.
The best thing about fringe? It makes even a very simple outfit look like it is doing something.
13. Bows Are Getting Bigger
Bows are still everywhere — but they’re becoming less sweet and more statement accessory.
Think giant bows on dresses, hair, shoes and bags, often paired with black, leather or more masculine tailoring to stop the look becoming too sugary.
Tiny bow? Cute.
Massive bow that looks like you’ve wrapped yourself up as a present? Much better.
Simone Rocha ss27
14. Romantic Roses
Flowers for spring? Groundbreaking.
But these aren’t your usual cheerful little daisies.
Roses were a major motif at Simone Rocha, appearing as dramatic embellishment, appliqué and sculptural details. The collection took inspiration partly from Caravaggio and played with ideas of love, beauty and drama.
The new floral trend is less cottagecore and more romantic gothic garden.
Susan Fang SS27
15. Heritage Prints Get a Makeover
British fashion is having a nostalgia moment — but designers are messing with the classics.
At Burberry, Daniel Lee worked with legendary textile designer Celia Birtwell, bringing her colourful florals, faces and graphic motifs into the world of trenches, checks and British outerwear.
The result was heritage fashion that felt much more playful — less country house, more London creative who happens to own a great trench coat.
Mithridate Spring/Summer 2027
16. Stripes Are Getting Weird
Stripes are normally one of fashion’s safest patterns.
Not this season.
London designers played with eccentric stripes, clashing directions, unusual colour combinations and oversized versions. Burberry even transformed traditional check codes into new stripes and gingham constructions.
The new rule: don’t worry about whether your stripes are going in the same direction.
Hoda Davaine SS27
17. Sheer 90s Dressing
The 1990s aren’t finished yet.
Sheer skirts, transparent dresses, see-through layers and lingerie-inspired dressing continued to appear across the SS27 shows, bringing back that very specific 90s combination of minimalism and “wait… is that actually see-through?”
Wear it over a slip, jeans, shorts or a pair of statement tights if you’re not quite ready for full transparent-dress territory.
18. The New Trench Coat
The trench coat isn’t going anywhere — it’s London, after all.
But the classic beige trench is being reshaped with cropped proportions, unusual hems, embroidery, florals, colour and exaggerated silhouettes. Burberry’s SS27 collection particularly played with the proportions of its famous outerwear codes.
Basically: if your trench looks like it could belong to a detective, give it some personality.
19. Sporty + Romantic
One of the biggest styling ideas coming out of London is the combination of things that shouldn’t really go together.
A romantic lace dress with a bomber jacket. A sporty windbreaker with a long skirt. A football-inspired top with something frilly. A ballet-style silhouette with a chunky leather bag.
This might actually be the easiest trend to try because you probably already own half of it.
20. More Is More
And finally, perhaps the biggest trend of all:
Personality.
After several seasons of quiet luxury, clean lines and minimalist wardrobes, London is embracing decoration again — embellishment, jewellery, bows, lace, fringe, unusual bags, clashing colours, prints and accessories.
Vogue’s wider SS27 trend forecasting described the coming season as a move away from the polished “clean girl” aesthetic towards more experimental and expressive styling.
And honestly, this might be the most exciting part.
Chopova Lowena ss27 runway
You don’t need to buy a whole new wardrobe.
Add a charm. Add a patch. Add a weird bag. Add a ridiculous pair of earrings. Put something over something else. Wear the thing you’ve been saving for “a special occasion”.
Fashion is looking fun again.
The London Fashion Week SS27 Cheat Sheet
|
Trend |
The vibe |
|
🖤 Messy Girl |
Indie sleaze is back |
|
🎀 Bows |
Bigger and weirder |
|
🌹 Roses |
Romantic gothic |
|
🕸️ Lace |
Everywhere |
|
🩰 Drop Waist |
Ballet meets 1920s |
|
👙 Underwear |
Wear it outside |
|
🍷 Oxblood |
Dark red is the new brown |
|
👢 Pointy Boots |
Sharp and 90s |
|
👠 Scrunched Shoes |
Wrinkly but fashionable |
|
🧦 Statement Tights |
Your legs need accessories too |
|
🪩 Fringe |
Movement everywhere |
|
🏃 Track Jackets |
Sportswear gets dressed up |
|
👜 Big Bags |
Personality > minimalism |
|
🧥 New Trench |
Classic but strange |
|
🌸 Heritage Prints |
British nostalgia reworked |
|
🌀 Eccentric Stripes |
Don’t match them |
|
👗 Sheer Dressing |
The 90s continue |
|
🖤 Corsetry |
Structure + romance |
|
🏀 Sporty Romance |
Opposites attract |
|
✨ Maximalism |
More is more |
The Designers to Watch
If you want to go beyond the trends and actually explore the designers shaping London’s fashion scene, these are some of the names worth looking up:
Simone Rocha — romantic, dark, theatrical and unmistakably London. Her SS27 collection combined roses, lace, velvet, drop-waist silhouettes and historical references.
Christopher Kane for Mulberry — one of the week’s biggest stories, bringing Kane’s distinctive approach to Mulberry’s leather and British heritage codes.
Burberry / Daniel Lee — British heritage meets Celia Birtwell florals, sporty pieces and a deliberately less-perfect styling approach.
Alexander McQueen / Seán McGirr — tailoring, gothic drama, rave references and theatrical silhouettes as McQueen returned to its home city.
Erdem — historical references, gender-fluid dressing and extravagant eveningwear inspired by the story of performer Barbette.
Chopova Lowena — folklore, humour, craft and completely unexpected combinations — a perfect example of London’s ability to make fashion feel like a subculture rather than simply clothes.
KNWLS — undone femininity, lingerie, leather and a darker take on sexy dressing.
So… What Should We Actually Wear?
The best thing about this season is that there isn’t one uniform.
If you like messy girl, raid the back of your wardrobe for leather, skinny jeans and old band T-shirts.
If you like romantic dressing, go for lace, bows, roses and sheer layers.
If you’re more sporty, throw a track jacket over something completely unexpected.
If you like minimalism, you can simply add an oxblood bag or pointed shoe.
And if you like maximalism?
Well, London Fashion Week has basically just given you permission to put absolutely everything on at once.
And perhaps that’s the real SS27 trend:
Don’t dress like an algorithm. Dress like yourself.
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For London Charm Bar, I’d also make the individual images clickable to the relevant designer/show coverage where possible. Vogue’s SS27 coverage has a useful overview of the season, while Glamour’s trend roundup is particularly useful for the lace, fringe, oxblood, corsetry, hosiery, underwear, bows and stripes sections. Vogue — London Fashion Week SS27 Glamour — 9 London Fashion Week SS27 Trends